There are also Highlights apps, a podcast and a YouTube Channel.ĭwight Smith, from Springfield, who grew up reading Highlights magazine, is now 64 - and still loves it just as much as he did all those years ago. But the company has now expanded to having an interactive website with games, articles, and even jokes. Highlights has magazines aimed at kids from birth to 12 years old. "But also being willing to change all the packaging, being willing to change the modes of marketing, and sales, and distribution to reach. Holding that constant, being dedicated to helping children become their best selves,” he said. “I think the essence of Highlight’s success has been a combination of holding the mission, and the values, and the insights, around children. Johnson said the most important part of adapting has been keeping the goal of the magazine the same. And yet Highlights has still remained a staple of many people’s childhoods, much like Kimber and Taylor. There were no tablets, smartphones, YouTube Channels, or even TV shows aimed at children. Last year was about 10 million kids interacting with our content across 40 countries.”īut 75 years ago, the world was much different. Now, he says, “We don’t count as much just magazines, but we count all the sort of interactions of children with Highlights-produced content around the world. Johnson, 52, said Highlights' first print run in 1946 made only 20,000 copies - all of which were sold and delivered door to door.
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